Comparison of Mexican‐American and Anglo‐American Attitudes Toward Money

This study compared attitudes toward money of Mexican‐ and Anglo‐American consumers. Based on the Hispanic/Mexican‐American literature, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer (1982). Mexican‐Americans were found to have lower s...

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Bibliographic Details
Published in:The Journal of consumer affairs 1996-07, Vol.30 (1), p.124-145
Main Authors: MEDINA, JOSÉ F., SAEGERT, JOEL, GRESHAM, ALICIA
Format: Article
Language:English
Subjects:
Acculturation
Alliances
Americans
Anglo-Americans
Assimilation (sociology)
Attitude (psychology)
Attitude scales
Attitudes
Beliefs, opinions and attitudes
Brand loyalty
Comparative analysis
Consumer attitudes
Consumer behavior
Consumer behaviour
Consumer Economics
Consumer Education
Consumer preferences
Consumer psychology
Consumer research
Consumers
Consumption
Cross cultural studies
Cubans
Cultural Differences
Cultural Traits
Delay of Gratification
Distrust
Education
English Americans
Ethnic Groups
Ethnicity
Evaluation
Financial services
Freedom
Gender
Hispanic Americans
Hispanics
Hypotheses
Investigations
Marketing
Measurement
Mexican Americans
Money
Money Management
Personal finance
Personality
Personality traits
Power
Racial Identification
Retention
Semantic Differential
Semantics
Social aspects
Sociodemographics
U.S.A
United States
White people
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Summary:This study compared attitudes toward money of Mexican‐ and Anglo‐American consumers. Based on the Hispanic/Mexican‐American literature, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer (1982). Mexican‐Americans were found to have lower scores on a Retention/Time dimension that reflects willingness to delay spending money to achieve gratification. Contrary to previous studies, Mexican‐Americans were found to have lower scores on a Quality dimension, calling into question an assumption found in much of the literature that Hispanic consumers prefer high prestige goods/services. Hypotheses pertaining to Power/Prestige and Distrust/Anxiety dimensions were also not confirmed suggesting further reservations about Hispanic consumer characterizations found in the consumer behavior literature.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1996.tb00728.x