Corporate integration and market liberalisation in the EU

In this article the implications of the Single European Act for corporate strategy are explored through a study of integrated production in the EU. The results suggest that corporate strategy will continue to be dominated in most industries by national rather than global or European considerations s...

Full description

Saved in:
Bibliographic Details
Published in:European management journal 1996-04, Vol.14 (2), p.139-150
Main Authors: Millington, Andrew, Bayliss, Brian
Format: Article
Language:English
Subjects:
Business enterprises
Business planning
Competition
Corporate planning
Deregulation
EC single market
European Union
Globalization
Great Britain
Industrial organization
Industries
International aspects
International business enterprises
Manufacturing
Regulation
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In this article the implications of the Single European Act for corporate strategy are explored through a study of integrated production in the EU. The results suggest that corporate strategy will continue to be dominated in most industries by national rather than global or European considerations since cultural and economic barriers to entry will continue to segment the European market in most industries. Corporate decision-makers should therefore focus on the underlying characteristics of the industry and national market rather than planning within a ‘Single Market’. If the European Commission wishes to encourage the development of firms which can compete on a global scale they should focus on effective deregulation in these industries rather than dissipating efforts through the pursuit of deregulation in a range of industries where, because of structural characteristics, efficiency gains are likely to be small.
ISSN:0263-2373
1873-5681
DOI:10.1016/0263-2373(95)00057-7