Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising before the NLEA

The authors analyze the roles of science, politics, markets, and consumers in determining the regulation and use of health information in commercial speech before the passage of the Nutrition Labeling and Education Act. Data include a historical review of advertising regulation, a manifest content a...

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Bibliographic Details
Published in:Journal of public policy & marketing 2000-04, Vol.19 (1), p.74-92
Main Authors: Pappalardo, Janis Kohanski, Ringold, Debra Jones
Format: Article
Language:English
Subjects:
Advertising
Advertising and Environmental Issues
Advertising campaigns
Advertising restrictions
Butter industry
Cardiovascular disease
Cholesterols
Commercial speech
Consumer behavior
Consumer goods
Consumers
Content analysis
Descriptive labeling
Diet
Drug regulation
Federal regulation
Food labeling
Food law
Heart
Heart diseases
Information dissemination
Labels
Margarine
Marketing
Modernization
News media
Nutrition
Nutrition research
Nutritionists
Oils & fats
Oils and fats
Perceptions
Print advertising
Professionals
Public health
Public health education
Regulation
Studies
United States
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Summary:The authors analyze the roles of science, politics, markets, and consumers in determining the regulation and use of health information in commercial speech before the passage of the Nutrition Labeling and Education Act. Data include a historical review of advertising regulation, a manifest content analysis of margarine and oil magazine advertising to consumers and professionals, a summary of changes in scientific recommendations regarding diet and heart disease, and a review of magazine articles about diet and heart disease from 1950 to 1989.
ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.19.1.74.16939