Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community's perceptions of the eth...

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Bibliographic Details
Published in:Journal of business ethics 2000-02, Vol.23 (3), p.237-248
Main Authors: Bush, Victoria D., Venable, Beverly T., Bush, Alan J.
Format: Article
Language:English
Subjects:
Access to information
Advertising
Advertising research
Advertising restrictions
Business
Business community
Business enterprises
Business ethics
Business structures
Consumers
Ethical codes
Ethics
Executives
Information superhighway
Internet
Internet advertising
Marketing
Marketing ethics
Perception
Perceptions
Political ethics
Polls & surveys
Pornography & obscenity
Privacy
Regulation
Social ethics
Studies
United States
Websites
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Summary:The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community's perceptions of the ethicality of this new medium. A national sample of marketing executives was surveyed regarding their perceptions of: (1) regulation of the Internet, (2) the potential ethical issues via Internet marketing facing their industry, and (3) the role of ethics and Internet marketing in their organization. Results and recommendations for incorporating Internet ethical guidelines into organizations are discussed.
ISSN:0167-4544
1573-0697
DOI:10.1023/A:1006202107464