Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green

Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their...

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Bibliographic Details
Published in:The Journal of politics 2008-01, Vol.70 (1), p.262-268
Main Authors: Franz, Michael M., Freedman, Paul, Goldstein, Ken, Ridout, Travis N.
Format: Article
Language:English
Subjects:
Advertising
Advertising campaigns
Advertising signs
Advertising to sales ratios
Area of dominant influence
Electoral behaviour
Electoral campaigning
Green marketing
Mass Media Effects
Methodological Problems
Political advertising
Political behavior
Political Campaigns
Political participation
Presidential elections
Television
Television commercials
U.S.A
Voter behavior
Voter Turnout
Voting turnout
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Summary:Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation.
ISSN:0022-3816
1468-2508
DOI:10.1017/S0022381607080188