The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence

The purpose of the study was to investigate the effect of viewing televised images of female attractiveness on the body dissatisfaction of young adolescent girls and boys. Adolescents (160 females and 197 males) aged 13-15 years viewed either 20 commercials containing idealized female thin images or...

Full description

Saved in:
Bibliographic Details
Published in:Journal of youth and adolescence 2003-10, Vol.32 (5), p.367-373
Main Authors: Hargreaves, Duane, Tiggemann, Marika
Format: Article
Language:English
Subjects:
Adolescents
Body image
Body Weight
Child development
Children & youth
College Students
Commercials
Dissatisfaction
Early Adolescents
Eating Disorders
Females
Girls
Grade 8
Hypotheses
Influence
Information Processing
Interpersonal Relationship
Longitudinal Studies
Males
Mass media
Meta Analysis
Personal appearance
Scientific Concepts
Self Concept
Self image
Sociocultural factors
Students
Teenagers
Television advertising
Television Commercials
Thinness
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53
cites cdi_FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53
container_end_page 373
container_issue 5
container_start_page 367
container_title Journal of youth and adolescence
container_volume 32
creator Hargreaves, Duane
Tiggemann, Marika
description The purpose of the study was to investigate the effect of viewing televised images of female attractiveness on the body dissatisfaction of young adolescent girls and boys. Adolescents (160 females and 197 males) aged 13-15 years viewed either 20 commercials containing idealized female thin images or 20 nonappearance television commercials. Body dissatisfaction was measured before (Time 1), immediately following (Time 2), and 15 min after (Time 3) commercial viewing. Appearance-schema activation was assessed using a word-stem completion task. Girls, but not boys, who viewed the appearance commercials reported significantly higher body dissatisfaction at both Times 2 and 3 compared with the nonappearance condition. Participant age had no effect. Both girls and boys in the appearance condition reported greater schema activation, but appearance schematicity did not moderate the commercial effect. The results support the general hypothesis that televised images of attractiveness lead to increased body dissatisfaction and schema activation for girls as young as 13 years old. [PUBLICATION ABSTRACT]
doi_str_mv 10.1023/A:1024974015581
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_60278501</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>60278501</sourcerecordid><originalsourceid>FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53</originalsourceid><addsrcrecordid>eNqFkbtOxDAURC0EEsujprUo6ALXiRM7dGFZHhISBUsdOc41a5TEYGeRVqLgQ-Dn-BLMo4GGajSjo9G9GkL2GBwySLOj6jgKLwUHlueSrZEJy0WWFAWwdTIB4CJJZck2yVYI9xA9K2FCnucLpDNjUI_UGfr-8jpf2IFetqi695c3OscOn2ywbqBT1_fotVVdoNGeuHZFT20IarTBKD1-Mmpo6Y1eYK9oFZMn9ZWeLr0d7uhM-W5Fq9Z1GDQOGnfIholtuPuj2-T2bDafXiRX1-eX0-oq0ZngY2IElIhtUTSNzAQr0xZRthJEVjLGRYm6gVSbVueGCymRs6YxvEwVokilyrNtcvDd--Dd4xLDWPc2XtB1akC3DHUBqZA5sH_BXEDBJC8iuP8HvHdLP8Qn6hR4wSUTEKGjb0h7F4JHUz942yu_qhnUn5vVVf1rs-wDhuCLSw</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>204648170</pqid></control><display><type>article</type><title>The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence</title><source>Criminology Collection</source><source>Applied Social Sciences Index &amp; Abstracts (ASSIA)</source><source>Social Science Premium Collection</source><source>ABI/INFORM Global</source><source>Sociology Collection</source><source>Springer Link</source><source>Sociological Abstracts</source><source>Education Collection</source><creator>Hargreaves, Duane ; Tiggemann, Marika</creator><creatorcontrib>Hargreaves, Duane ; Tiggemann, Marika</creatorcontrib><description>The purpose of the study was to investigate the effect of viewing televised images of female attractiveness on the body dissatisfaction of young adolescent girls and boys. Adolescents (160 females and 197 males) aged 13-15 years viewed either 20 commercials containing idealized female thin images or 20 nonappearance television commercials. Body dissatisfaction was measured before (Time 1), immediately following (Time 2), and 15 min after (Time 3) commercial viewing. Appearance-schema activation was assessed using a word-stem completion task. Girls, but not boys, who viewed the appearance commercials reported significantly higher body dissatisfaction at both Times 2 and 3 compared with the nonappearance condition. Participant age had no effect. Both girls and boys in the appearance condition reported greater schema activation, but appearance schematicity did not moderate the commercial effect. The results support the general hypothesis that televised images of attractiveness lead to increased body dissatisfaction and schema activation for girls as young as 13 years old. [PUBLICATION ABSTRACT]</description><identifier>ISSN: 0047-2891</identifier><identifier>EISSN: 1573-6601</identifier><identifier>DOI: 10.1023/A:1024974015581</identifier><identifier>CODEN: JYADA6</identifier><language>eng</language><publisher>New York: Springer Nature B.V</publisher><subject>Adolescents ; Body image ; Body Weight ; Child development ; Children &amp; youth ; College Students ; Commercials ; Dissatisfaction ; Early Adolescents ; Eating Disorders ; Females ; Girls ; Grade 8 ; Hypotheses ; Influence ; Information Processing ; Interpersonal Relationship ; Longitudinal Studies ; Males ; Mass media ; Meta Analysis ; Personal appearance ; Scientific Concepts ; Self Concept ; Self image ; Sociocultural factors ; Students ; Teenagers ; Television advertising ; Television Commercials ; Thinness</subject><ispartof>Journal of youth and adolescence, 2003-10, Vol.32 (5), p.367-373</ispartof><rights>Copyright Kluwer Academic Publishers Oct 2003</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53</citedby><cites>FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/204648170/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$H</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/204648170?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,776,780,11667,21355,21357,21373,21374,27321,27901,27902,30977,33588,33589,33746,33747,33751,33752,33854,33855,34507,34508,36037,36038,43709,43790,43856,44091,44339,73964,74053,74140,74382,74638</link.rule.ids></links><search><creatorcontrib>Hargreaves, Duane</creatorcontrib><creatorcontrib>Tiggemann, Marika</creatorcontrib><title>The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence</title><title>Journal of youth and adolescence</title><description>The purpose of the study was to investigate the effect of viewing televised images of female attractiveness on the body dissatisfaction of young adolescent girls and boys. Adolescents (160 females and 197 males) aged 13-15 years viewed either 20 commercials containing idealized female thin images or 20 nonappearance television commercials. Body dissatisfaction was measured before (Time 1), immediately following (Time 2), and 15 min after (Time 3) commercial viewing. Appearance-schema activation was assessed using a word-stem completion task. Girls, but not boys, who viewed the appearance commercials reported significantly higher body dissatisfaction at both Times 2 and 3 compared with the nonappearance condition. Participant age had no effect. Both girls and boys in the appearance condition reported greater schema activation, but appearance schematicity did not moderate the commercial effect. The results support the general hypothesis that televised images of attractiveness lead to increased body dissatisfaction and schema activation for girls as young as 13 years old. [PUBLICATION ABSTRACT]</description><subject>Adolescents</subject><subject>Body image</subject><subject>Body Weight</subject><subject>Child development</subject><subject>Children &amp; youth</subject><subject>College Students</subject><subject>Commercials</subject><subject>Dissatisfaction</subject><subject>Early Adolescents</subject><subject>Eating Disorders</subject><subject>Females</subject><subject>Girls</subject><subject>Grade 8</subject><subject>Hypotheses</subject><subject>Influence</subject><subject>Information Processing</subject><subject>Interpersonal Relationship</subject><subject>Longitudinal Studies</subject><subject>Males</subject><subject>Mass media</subject><subject>Meta Analysis</subject><subject>Personal appearance</subject><subject>Scientific Concepts</subject><subject>Self Concept</subject><subject>Self image</subject><subject>Sociocultural factors</subject><subject>Students</subject><subject>Teenagers</subject><subject>Television advertising</subject><subject>Television Commercials</subject><subject>Thinness</subject><issn>0047-2891</issn><issn>1573-6601</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2003</creationdate><recordtype>article</recordtype><sourceid>ALSLI</sourceid><sourceid>BGRYB</sourceid><sourceid>BHHNA</sourceid><sourceid>CJNVE</sourceid><sourceid>HEHIP</sourceid><sourceid>M0C</sourceid><sourceid>M0O</sourceid><sourceid>M0P</sourceid><sourceid>M2R</sourceid><sourceid>M2S</sourceid><sourceid>7QJ</sourceid><recordid>eNqFkbtOxDAURC0EEsujprUo6ALXiRM7dGFZHhISBUsdOc41a5TEYGeRVqLgQ-Dn-BLMo4GGajSjo9G9GkL2GBwySLOj6jgKLwUHlueSrZEJy0WWFAWwdTIB4CJJZck2yVYI9xA9K2FCnucLpDNjUI_UGfr-8jpf2IFetqi695c3OscOn2ywbqBT1_fotVVdoNGeuHZFT20IarTBKD1-Mmpo6Y1eYK9oFZMn9ZWeLr0d7uhM-W5Fq9Z1GDQOGnfIholtuPuj2-T2bDafXiRX1-eX0-oq0ZngY2IElIhtUTSNzAQr0xZRthJEVjLGRYm6gVSbVueGCymRs6YxvEwVokilyrNtcvDd--Dd4xLDWPc2XtB1akC3DHUBqZA5sH_BXEDBJC8iuP8HvHdLP8Qn6hR4wSUTEKGjb0h7F4JHUz942yu_qhnUn5vVVf1rs-wDhuCLSw</recordid><startdate>20031001</startdate><enddate>20031001</enddate><creator>Hargreaves, Duane</creator><creator>Tiggemann, Marika</creator><general>Springer Nature B.V</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7RV</scope><scope>7U4</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X7</scope><scope>7XB</scope><scope>87Z</scope><scope>88B</scope><scope>88E</scope><scope>88G</scope><scope>88J</scope><scope>8A4</scope><scope>8AM</scope><scope>8C1</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BGRYB</scope><scope>BHHNA</scope><scope>CCPQU</scope><scope>CJNVE</scope><scope>DWI</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>HEHIP</scope><scope>K60</scope><scope>K6~</scope><scope>K7.</scope><scope>K9-</scope><scope>K9.</scope><scope>KB0</scope><scope>L.-</scope><scope>M0C</scope><scope>M0O</scope><scope>M0P</scope><scope>M0R</scope><scope>M0S</scope><scope>M1P</scope><scope>M2M</scope><scope>M2O</scope><scope>M2R</scope><scope>M2S</scope><scope>MBDVC</scope><scope>NAPCQ</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEDU</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope><scope>WZK</scope><scope>7QJ</scope></search><sort><creationdate>20031001</creationdate><title>The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence</title><author>Hargreaves, Duane ; Tiggemann, Marika</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2003</creationdate><topic>Adolescents</topic><topic>Body image</topic><topic>Body Weight</topic><topic>Child development</topic><topic>Children &amp; youth</topic><topic>College Students</topic><topic>Commercials</topic><topic>Dissatisfaction</topic><topic>Early Adolescents</topic><topic>Eating Disorders</topic><topic>Females</topic><topic>Girls</topic><topic>Grade 8</topic><topic>Hypotheses</topic><topic>Influence</topic><topic>Information Processing</topic><topic>Interpersonal Relationship</topic><topic>Longitudinal Studies</topic><topic>Males</topic><topic>Mass media</topic><topic>Meta Analysis</topic><topic>Personal appearance</topic><topic>Scientific Concepts</topic><topic>Self Concept</topic><topic>Self image</topic><topic>Sociocultural factors</topic><topic>Students</topic><topic>Teenagers</topic><topic>Television advertising</topic><topic>Television Commercials</topic><topic>Thinness</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Hargreaves, Duane</creatorcontrib><creatorcontrib>Tiggemann, Marika</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>Nursing &amp; Allied Health Database</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Health &amp; Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection</collection><collection>Education Database (Alumni Edition)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Psychology Database (Alumni)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>Education Periodicals</collection><collection>Criminal Justice Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>eLibrary</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Criminology Collection</collection><collection>Sociological Abstracts</collection><collection>ProQuest One Community College</collection><collection>Education Collection</collection><collection>Sociological Abstracts</collection><collection>ProQuest Central</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>Sociology Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Criminal Justice (Alumni)</collection><collection>Consumer Health Database (Alumni Edition)</collection><collection>ProQuest Health &amp; Medical Complete (Alumni)</collection><collection>Nursing &amp; Allied Health Database (Alumni Edition)</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Criminal Justice Database</collection><collection>Education Database</collection><collection>Consumer Health Database</collection><collection>Health &amp; Medical Collection (Alumni Edition)</collection><collection>PML(ProQuest Medical Library)</collection><collection>Psychology Database (ProQuest)</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Sociology Database</collection><collection>Research Library (Corporate)</collection><collection>Nursing &amp; Allied Health Premium</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Education</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><collection>Sociological Abstracts (Ovid)</collection><collection>Applied Social Sciences Index &amp; Abstracts (ASSIA)</collection><jtitle>Journal of youth and adolescence</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Hargreaves, Duane</au><au>Tiggemann, Marika</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence</atitle><jtitle>Journal of youth and adolescence</jtitle><date>2003-10-01</date><risdate>2003</risdate><volume>32</volume><issue>5</issue><spage>367</spage><epage>373</epage><pages>367-373</pages><issn>0047-2891</issn><eissn>1573-6601</eissn><coden>JYADA6</coden><abstract>The purpose of the study was to investigate the effect of viewing televised images of female attractiveness on the body dissatisfaction of young adolescent girls and boys. Adolescents (160 females and 197 males) aged 13-15 years viewed either 20 commercials containing idealized female thin images or 20 nonappearance television commercials. Body dissatisfaction was measured before (Time 1), immediately following (Time 2), and 15 min after (Time 3) commercial viewing. Appearance-schema activation was assessed using a word-stem completion task. Girls, but not boys, who viewed the appearance commercials reported significantly higher body dissatisfaction at both Times 2 and 3 compared with the nonappearance condition. Participant age had no effect. Both girls and boys in the appearance condition reported greater schema activation, but appearance schematicity did not moderate the commercial effect. The results support the general hypothesis that televised images of attractiveness lead to increased body dissatisfaction and schema activation for girls as young as 13 years old. [PUBLICATION ABSTRACT]</abstract><cop>New York</cop><pub>Springer Nature B.V</pub><doi>10.1023/A:1024974015581</doi><tpages>7</tpages></addata></record>
fulltext fulltext
identifier ISSN: 0047-2891
ispartof Journal of youth and adolescence, 2003-10, Vol.32 (5), p.367-373
issn 0047-2891
1573-6601
language eng
recordid cdi_proquest_miscellaneous_60278501
source Criminology Collection; Applied Social Sciences Index & Abstracts (ASSIA); Social Science Premium Collection; ABI/INFORM Global; Sociology Collection; Springer Link; Sociological Abstracts; Education Collection
subjects Adolescents
Body image
Body Weight
Child development
Children & youth
College Students
Commercials
Dissatisfaction
Early Adolescents
Eating Disorders
Females
Girls
Grade 8
Hypotheses
Influence
Information Processing
Interpersonal Relationship
Longitudinal Studies
Males
Mass media
Meta Analysis
Personal appearance
Scientific Concepts
Self Concept
Self image
Sociocultural factors
Students
Teenagers
Television advertising
Television Commercials
Thinness
title The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-12T16%3A45%3A16IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Effect%20of%20%E2%80%9CThin%20Ideal%E2%80%9D%20Television%20Commercials%20on%20Body%20Dissatisfaction%20and%20Schema%20Activation%20During%20Early%20Adolescence&rft.jtitle=Journal%20of%20youth%20and%20adolescence&rft.au=Hargreaves,%20Duane&rft.date=2003-10-01&rft.volume=32&rft.issue=5&rft.spage=367&rft.epage=373&rft.pages=367-373&rft.issn=0047-2891&rft.eissn=1573-6601&rft.coden=JYADA6&rft_id=info:doi/10.1023/A:1024974015581&rft_dat=%3Cproquest_cross%3E60278501%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c374t-f709eed66bb837192dee8d8073911479ecb02cfdc5f4788e41bbf492aee728a53%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=204648170&rft_id=info:pmid/&rfr_iscdi=true