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Racial Identity, Media Use, and the Social Construction of Risk among African Americans

Investigated the influence of racial identity on the relationship between media and perception of risk among African Americans. A radio campaign was implemented to reduce domestic violence among African Americans. Telephone interviews before, during, and after the campaign indicated that the correla...

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Bibliographic Details
Published in:Journal of black studies 2001-05, Vol.31 (5), p.600-618
Main Author: Gandy, Oscar H.
Format: Article
Language:English
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Summary:Investigated the influence of racial identity on the relationship between media and perception of risk among African Americans. A radio campaign was implemented to reduce domestic violence among African Americans. Telephone interviews before, during, and after the campaign indicated that the correlations between racial identity and risk perceptions were statistically significant. Education was a significant predictor of estimates of risk. (SM)
ISSN:0021-9347
1552-4566
DOI:10.1177/002193470103100505