Gender and Social Influence

This review article reveals that men are generally more influential than women, although the gender difference depends on several moderators. Relative to men, women are particularly less influential when using dominant forms of communication, whereas the male advantage in influence is reduced in dom...

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Bibliographic Details
Published in:Journal of social issues 2001, Vol.57 (4), p.725-741
Main Author: Carli, Linda L.
Format: Article
Language:English
Subjects:
Gender
Influence
Interpersonal Communication
Sex Differences
Social conditions & trends
Social Influence
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Summary:This review article reveals that men are generally more influential than women, although the gender difference depends on several moderators. Relative to men, women are particularly less influential when using dominant forms of communication, whereas the male advantage in influence is reduced in domains that are traditionally associated with the female role and in group settings in which more than one woman or girl is present. Males in particular resist influence by women and girls more than females do, especially when influence agents employ highly competent styles of communication. Resistance to competent women can be reduced, however, when women temper their competence with displays of communality and warmth.
ISSN:0022-4537
1540-4560
DOI:10.1111/0022-4537.00238