Female Thin ideal media images and boys' attitudes toward girls

Both boys and girls are exposed repeatedly to "thin-ideal" images in the media, that is, images of unrealistically thin and attractive women. As yet, however, little research has examined the impact of these images on boys. In the present study we investigated the effect of exposure to tel...

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Bibliographic Details
Published in:Sex roles 2003-11, Vol.49 (9-10), p.539-544
Main Authors: HARGREAVES, Duane A, TIGGEMANN, Marika
Format: Article
Language:English
Subjects:
Advertising
Appearance
Attitudes
Australia
Biological and medical sciences
Body Image
Boys
Females
Fundamental and applied biological sciences. Psychology
Gender Bias
Gender Differences
Girls
Grade 8
High School Students
Interpersonal Attraction
Interpersonal Relationship
Males
Mass Media
Mass Media Images
Media
Meta Analysis
Opposite Sex Relations
Personal appearance
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Self Concept
Self Evaluation (Individuals)
Self image
Social influence
Social psychology
Social role. Sex role
Television Commercials
Thinness
Undergraduate Students
Young people
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Summary:Both boys and girls are exposed repeatedly to "thin-ideal" images in the media, that is, images of unrealistically thin and attractive women. As yet, however, little research has examined the impact of these images on boys. In the present study we investigated the effect of exposure to televised thin-ideal images on boys' attitudes toward girls. The participants were 354 boys aged 13-15 years, who viewed either 20 commercials that epitomized the thin-ideal for women or 20 commercials that contained no such images. They then rated the importance of 10 characteristics, including slimness and physical attractiveness, in their choice of partner or girlfriend. Appearance schematicity, a trait measure of the extent of investment in appearance as the basis for self-evaluation, was also assessed. It was found that schematicity was positively related to boys' importance ratings of attractiveness, slimness, athletic ability, muscularity, and popularity in a girlfriend. Further, boys who scored medium (but not high or low) on appearance schematicity were influenced by the commercials. These findings suggest that the media may have an indirect impact on girls' body image through influence on boys' expectations and evaluations of girls' appearance. [PUBLICATION ABSTRACT]
ISSN:0360-0025
1573-2762
DOI:10.1023/A:1025841008820