From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Creation of Entrepreneurial Opportunities

In this paper, we examine the dual role that social movement organizations can play in altering organizational landscapes by undermining existing organizations and creating opportunities for the growth of new types of organizations. Empirically, we investigate the impact of a variety of tactics empl...

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Bibliographic Details
Published in:Administrative science quarterly 2009-12, Vol.54 (4), p.635-667
Main Authors: Hiatt, Shon R., Sine, Wesley D., Tolbert, Pamela S.
Format: Article
Language:English
Subjects:
Activists
Alcohol
Alcohol drinking
Alcohol use
Alcoholic beverages
Attitudes
Beer industry
Breweries
Carbonated beverages
Christians
Consumption
Deinstitutionalization
Drinking behavior
Drinks
Entrepreneurs
Entrepreneurship
Landscape
Legislation
Normativity
Organizational change
Social change
Social conditions & trends
Social Movement Organizations
Social movements
Soft drink industry
Soft drinks
Tactics
Temperance
Temperance movements
U.S.A
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Summary:In this paper, we examine the dual role that social movement organizations can play in altering organizational landscapes by undermining existing organizations and creating opportunities for the growth of new types of organizations. Empirically, we investigate the impact of a variety of tactics employed by the Woman's Christian Temperance Union (WCTU), the leading organizational representative of the American temperance movement, on two sets of organizations: breweries and soft drink producers. By delegitimating alcohol consumption, altering attitudes and beliefs about drinking, and promoting temperance legislation, the WCTU contributed to brewery failures. These social changes, in turn, created opportunities for entrepreneurs to found organizations producing new kinds of beverages by creating demand for alternative beverages, providing rationales for entrepreneurial action, and increasing the availability of necessary resources.
ISSN:0001-8392
1930-3815
DOI:10.2189/asqu.2009.54.4.635