Marketing and social structure in rural China

I set forth in this paper a partial description and preliminary analysis of rural marketing in China. This neglected topic has significance that ranges far beyond the disciplinary concerns of economics. It interests anthropologists in particular because marketing structures of the kind described her...

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Bibliographic Details
Published in:Études rurales 2002 (161/162), p.217-261
Main Author: Skinner, G. William
Format: Article
Language:English
Subjects:
Center and Periphery
Communities
Economic Development
Economic systems
Market towns
Marketing
Peasant class
Peoples Republic of China
Rural Areas
Références
Scheduling
Social Structure
Social structures
Towns
Villages
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Description
Summary:I set forth in this paper a partial description and preliminary analysis of rural marketing in China. This neglected topic has significance that ranges far beyond the disciplinary concerns of economics. It interests anthropologists in particular because marketing structures of the kind described here for China appear to be characteristic of the whole class of civilizations known as “peasant” or “traditional agrarian” societies. In complex societies of this important type, marketing structure...
ISSN:0014-2182
1777-537X
DOI:10.4000/etudesrurales.7952