John Hancock had Two Mommies

Cole comments on the lesbian-centered advertisement run by John Hancock Financial Services Inc during the 2000 US National Women's Gymnastic Championships, the Olympics, and the World Series. The ad was eventually changed to shift the focus from the women's sexuality to the race of the chi...

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Bibliographic Details
Published in:Journal of sport and social issues 2005-08, Vol.29 (3), p.227-231
Main Author: Cole, C L
Format: Article
Language:English
Subjects:
Adoption
Advertising
Finance
Financial services
Gays & lesbians
Homosexual Parents
Lesbianism
Sports
Television advertising
Transracial Adoption
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Summary:Cole comments on the lesbian-centered advertisement run by John Hancock Financial Services Inc during the 2000 US National Women's Gymnastic Championships, the Olympics, and the World Series. The ad was eventually changed to shift the focus from the women's sexuality to the race of the child that the couple adopts in the commercial.
ISSN:0193-7235
1552-7638
DOI:10.1177/0193723505279491