Out of Sight and Out of Mind: The Media Literacy Needs of Grown-Ups

With few exceptions, media literacy programs typically are aimed at children and youth in elementary and high schools, although the term media literacy, as defined generally, could apply to persons of any age. This article considers the range and scope of media literacy conceptually and operationall...

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Bibliographic Details
Published in:The American behavioral scientist (Beverly Hills) 2004-10, Vol.48 (2), p.202-211
Main Author: Dennis, Everette E.
Format: Article
Language:English
Subjects:
Adult Education
Adults
Broadcasting
Children
Children & youth
Childrens television
Citizens
Communication
Consumers
Critics
Education
Elementary schools
Inventory
Knowledge
Literacy
Literacy Programs
Literacy skills
Mass Media
Media
Media literacy
Media studies
Needs assessment
Secondary school students
Secondary schools
Social research
Society
Students
Studies
Teachers
Technology
Television programming
USA
Citations: Items that this one cites
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Summary:With few exceptions, media literacy programs typically are aimed at children and youth in elementary and high schools, although the term media literacy, as defined generally, could apply to persons of any age. This article considers the range and scope of media literacy conceptually and operationally while suggesting there is a case for media literacy for adults. The expanding concept of literacy in relationship to media platforms and technologies is considered, as are college-level and postcollege approaches. Benefits to individuals and society are considered along with potential barriers. The locus of responsibility for media literacy, it is argued, ought to be with educators, media industries, and other institutional interests—as well as individuals themselves.
ISSN:0002-7642
1552-3381
DOI:10.1177/0002764204267264