The Role of Significant Policy Issues in the 2000 Presidential Primaries

This study examines candidate discourse across four media types: television spots, radio spots, debates, and Web sites in the 2000 presidential primaries. The purpose of the analysis was to determine whether there is a relationship between candidate discourse on certain issues and the level of impor...

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Bibliographic Details
Published in:The American behavioral scientist (Beverly Hills) 2001-08, Vol.44 (12), p.2082-2100
Main Authors: HANSEN, GLENN J., BENOIT, WILLIAM L.
Format: Article
Language:English
Subjects:
Behavioural sciences
Candidates
Debate
Debates
Discourse
Discourses
Election results
Elections
Electoral campaigning
Electoral platforms
Forbes, Steve
Gore, Albert Jr
Government policy
Hatch, Orrin G
Internet
Keyes, Alan
Mass media
Media coverage
Nominations
Policy
Policy analysis
Political Campaigns
Political parties
Politicians
Polls & surveys
Presidential elections
Presidents
Primaries & caucuses
Public opinion surveys
Publicity
Radio
Rhetoric
Significance
Television
Tournaments & championships
U.S.A
USA
Voter behavior
Voters
Websites
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Summary:This study examines candidate discourse across four media types: television spots, radio spots, debates, and Web sites in the 2000 presidential primaries. The purpose of the analysis was to determine whether there is a relationship between candidate discourse on certain issues and the level of importance assigned to those issues by voters. The analysis indicates that some candidates are more effective than are others at addressing the issues most important to voters. The analysis also indicates that two message forms—debates and television spots—were modestly successful at adapting to audience preferences and two forms—radio spots and Web sites—were somewhat less successful at adapting to audience preferences.
ISSN:0002-7642
1552-3381
DOI:10.1177/00027640121958500