The Candidates' View of the Power of the Incumbency in Campaign 2000

Even in an age of unprecedented television advertising as the major medium between the candidate and the voter, the power of the incumbency in the form of an incumbent's endorsement can be a major asset in a primary campaign. This essay provides readers with a unique vantage point from a candid...

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Bibliographic Details
Published in:The American behavioral scientist (Beverly Hills) 2001-08, Vol.44 (12), p.2435-2439
Main Author: DONNELLEY, SHAWN M.
Format: Article
Language:English
Subjects:
Advertising
Behavioural sciences
Candidates
Electoral campaigning
Illinois
Legislative Bodies
Political Campaigns
Political power
Presidential elections
Public opinion
Public support
Ruling parties
Television
U.S.A
USA
Voting
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Summary:Even in an age of unprecedented television advertising as the major medium between the candidate and the voter, the power of the incumbency in the form of an incumbent's endorsement can be a major asset in a primary campaign. This essay provides readers with a unique vantage point from a candidate involved in a U.S. congressional primary campaign in Illinois.
ISSN:0002-7642
1552-3381
DOI:10.1177/00027640121958410