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The Candidates' View of the Power of the Incumbency in Campaign 2000

Even in an age of unprecedented television advertising as the major medium between the candidate and the voter, the power of the incumbency in the form of an incumbent's endorsement can be a major asset in a primary campaign. This essay provides readers with a unique vantage point from a candid...

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Published in:The American behavioral scientist (Beverly Hills) 2001-08, Vol.44 (12), p.2435-2439
Main Author: DONNELLEY, SHAWN M.
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Language:English
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description Even in an age of unprecedented television advertising as the major medium between the candidate and the voter, the power of the incumbency in the form of an incumbent's endorsement can be a major asset in a primary campaign. This essay provides readers with a unique vantage point from a candidate involved in a U.S. congressional primary campaign in Illinois.
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source Applied Social Sciences Index & Abstracts (ASSIA); International Bibliography of the Social Sciences (IBSS); ABI/INFORM Global; Politics Collection; Social Science Premium Collection (Proquest) (PQ_SDU_P3); Sociology Collection; Worldwide Political Science Abstracts; ProQuest One Literature; Sociological Abstracts; SAGE
subjects Advertising
Behavioural sciences
Candidates
Electoral campaigning
Illinois
Legislative Bodies
Political Campaigns
Political power
Presidential elections
Public opinion
Public support
Ruling parties
Television
U.S.A
USA
Voting
title The Candidates' View of the Power of the Incumbency in Campaign 2000
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