THE INFLUENCE OF CERTAIN FACTORS ON RESPONSE TO THE SEMANTIC DIFFERENTIAL

Semantic diff'ial measurements were made upon 2 S groups (students & housewives) for 2 classes of concepts (dramatic & instit'al). `Meaningfulness' (Polarity) D scores were compared in order to test for diff's between individual S's, S groups, concepts, & serial...

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Bibliographic Details
Published in:Public opinion quarterly 1968-01, Vol.32 (4), p.675-679
Main Authors: CLEVENGER, THEODORE, LAZIER, GILBERT A., CLARK, MARGARET LEITNER
Format: Article
Language:English
Subjects:
Concept/Concepts/Conception/Conceptual/ Conceptualization
Current Research
Design analysis
Difference/Differences/Differential/ Differentials/ Differentiation
Experiment design
Housewife/Housewives
Housewives
Measure/Measures/Measuring/ Measurement
Population mean
Semantic/Semantics
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Summary:Semantic diff'ial measurements were made upon 2 S groups (students & housewives) for 2 classes of concepts (dramatic & instit'al). `Meaningfulness' (Polarity) D scores were compared in order to test for diff's between individual S's, S groups, concepts, & serial order of presentation. Consistently large diff's in polarity of response were found between individual S's. On the average, students gave less polar responses than housewives to some concepts but not to others. In some cases the dramatic concepts elicited signif'ly more polar responses than the instit'al ones. There was a tendency for the concept presented first to display greater polarity of response than those presented later. Implications-of these findings are discussed for res using the semantic diff'ial. AA.
ISSN:0033-362X
1537-5331
DOI:10.1086/267655