Characteristics of Consumer Participants in Federal Trade Commission Rule Making

Increasing interest has been exhibited by both consumer groups and government agencies in gaining greater consumer participation in the rule‐making procedures of the federal government. Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”‐those cons...

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Bibliographic Details
Published in:The Journal of consumer affairs 1980, Vol.14 (2), p.405-417
Main Authors: LABARBERA, PRISCILLA A., LAZER, WILLIAM
Format: Article
Language:English
Subjects:
Agricultural management
Attitudes
Censuses
Characteristics
Commerce
Consumer advertising
CONSUMER AFFAIRS
Consumer economics
Consumer protection
Consumer research
Consumerism
Consumers
Decision making
DECISION-MAKING AND GAME THEORY
Demographics
Demography
FEDERAL TRADE COMMISSION
Government agencies
Household management
Hypotheses
Marketing
MILITARY, POLITICAL, OR ECONOMIC ALLIANCE
PARTICIPATION
PERSONNEL POLICY
Regulatory agencies
Research methodology
RESEARCH NOTES
Studies
Citations: Items that this one cites
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Description
Summary:Increasing interest has been exhibited by both consumer groups and government agencies in gaining greater consumer participation in the rule‐making procedures of the federal government. Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”‐those consumers who have participated in the process and made their viewpoints known to federal agencies. This study investigated such consumers. Significant differences were found between the demographic and attiludinal characteristics of participant consumers and consumers in general. To gain a balanced consumer perspective as inputs for regulations, federal regulators will have to extend their information gathering activities well beyond the normal consideration of consumer briefs received.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1980.tb00678.x