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Characteristics of Consumer Participants in Federal Trade Commission Rule Making
Increasing interest has been exhibited by both consumer groups and government agencies in gaining greater consumer participation in the rule‐making procedures of the federal government. Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”‐those cons...
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Published in: | The Journal of consumer affairs 1980, Vol.14 (2), p.405-417 |
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creator | LABARBERA, PRISCILLA A. LAZER, WILLIAM |
description | Increasing interest has been exhibited by both consumer groups and government agencies in gaining greater consumer participation in the rule‐making procedures of the federal government. Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”‐those consumers who have participated in the process and made their viewpoints known to federal agencies. This study investigated such consumers. Significant differences were found between the demographic and attiludinal characteristics of participant consumers and consumers in general. To gain a balanced consumer perspective as inputs for regulations, federal regulators will have to extend their information gathering activities well beyond the normal consideration of consumer briefs received. |
doi_str_mv | 10.1111/j.1745-6606.1980.tb00678.x |
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Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”‐those consumers who have participated in the process and made their viewpoints known to federal agencies. This study investigated such consumers. Significant differences were found between the demographic and attiludinal characteristics of participant consumers and consumers in general. To gain a balanced consumer perspective as inputs for regulations, federal regulators will have to extend their information gathering activities well beyond the normal consideration of consumer briefs received.</description><subject>Agricultural management</subject><subject>Attitudes</subject><subject>Censuses</subject><subject>Characteristics</subject><subject>Commerce</subject><subject>Consumer advertising</subject><subject>CONSUMER AFFAIRS</subject><subject>Consumer economics</subject><subject>Consumer protection</subject><subject>Consumer research</subject><subject>Consumerism</subject><subject>Consumers</subject><subject>Decision making</subject><subject>DECISION-MAKING AND GAME THEORY</subject><subject>Demographics</subject><subject>Demography</subject><subject>FEDERAL TRADE COMMISSION</subject><subject>Government agencies</subject><subject>Household management</subject><subject>Hypotheses</subject><subject>Marketing</subject><subject>MILITARY, POLITICAL, OR ECONOMIC 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subjects | Agricultural management Attitudes Censuses Characteristics Commerce Consumer advertising CONSUMER AFFAIRS Consumer economics Consumer protection Consumer research Consumerism Consumers Decision making DECISION-MAKING AND GAME THEORY Demographics Demography FEDERAL TRADE COMMISSION Government agencies Household management Hypotheses Marketing MILITARY, POLITICAL, OR ECONOMIC ALLIANCE PARTICIPATION PERSONNEL POLICY Regulatory agencies Research methodology RESEARCH NOTES Studies |
title | Characteristics of Consumer Participants in Federal Trade Commission Rule Making |
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