Estimating Consumer Losses From Unavailable Advertised Grocery Specials

Supermarkets regularly advertise food specials to provide information on new products and seasonal products, to induce new customers to the store and to retain old customers by good price / quality relationships. But how important are the purchase of advertised food specials to food shoppers? Do the...

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Bibliographic Details
Published in:The Journal of consumer affairs 1979, Vol.13 (2), p.248-261
Main Authors: FERGUSON, CARL E., MASON, J. BARRY, WILKINSON, J. B.
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Analysis
Availability
Business losses
Consumer advertising
CONSUMER AFFAIRS
Consumer affairs departments
Consumer attitudes
Consumer behavior
Consumer protection
Consumer research
Consumers
Consumption (Economics)
Cost control
Customers
ECONOMIC MEASURES
Estimates
Evaluation
FEDERAL TRADE COMMISSION
Food
Grocery stores
Losses
Marketing
Modeling
Monte Carlo Methods
Monte Carlo simulation
Product recalls
Products
Rainchecks
REGULATION & REGULATORY POLICY
Sales promotions
Savings
SCIENTIFIC MODELS
Simulation
Standard deviation
Supermarkets
Trade regulation
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Summary:Supermarkets regularly advertise food specials to provide information on new products and seasonal products, to induce new customers to the store and to retain old customers by good price / quality relationships. But how important are the purchase of advertised food specials to food shoppers? Do they realize significant savings from buying advertised specials? If advertised specials are not available, how much do consumers lose? These questions are addressed in this article through the use of a Monte Carlo simulation, based on a comprehensive conceptual model of the determinants of unavailability.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1979.tb00143.x