An experimental study of relationships between attitudes, brand preference, and choice

This paper examines the effectiveness of models of preference and choice based on specific product attributes. An experiment with soft drink brands produced data that reflect preference rankings, choice, and evaluation of specific attributes at different points in time. Deterministic and stochastic...

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Bibliographic Details
Published in:Behavioral Science 1972-11, Vol.17 (6), p.532-541
Main Authors: Bass, Frank M., Pessemier, Edgar A., Lehmann, Donald R.
Format: Article
Language:English
Subjects:
Brand preferences
Consumer attitudes
Consumer/Consumers/Consumerism
Market/Markets/Marketing (see also Market research)
Product choice
Studies
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Summary:This paper examines the effectiveness of models of preference and choice based on specific product attributes. An experiment with soft drink brands produced data that reflect preference rankings, choice, and evaluation of specific attributes at different points in time. Deterministic and stochastic choice models are examined.
ISSN:0005-7940
1099-1743
1932-300X
DOI:10.1002/bs.3830170604