Memorability and Persuasiveness of Organ Donation Message Strategies

A study suggests the pivotal role of the donor card in actual organ donation both for the public at large and for health professionals. It is particularly important to assess memorability of persuasive messages about organ donation as a time lag often exists between the persuasive message and the de...

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Bibliographic Details
Published in:The American behavioral scientist (Beverly Hills) 1991-07, Vol.34 (6), p.695-711
Main Authors: FORD, LEIGH ARDEN, SMITH, SANDI W.
Format: Article
Language:English
Subjects:
Advertising
Biological organs
Blood & organ donations
Campaigns
Communication
Credit
Donors
Factors
Health Care (organ donation)
Medical personnel
Memory
Message strategies
Organ donation
Persuasion
Public health
Social research
Strategies
Transplants
USA
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Summary:A study suggests the pivotal role of the donor card in actual organ donation both for the public at large and for health professionals. It is particularly important to assess memorability of persuasive messages about organ donation as a time lag often exists between the persuasive message and the desired behavior of signing a donor card.
ISSN:0002-7642
1552-3381
DOI:10.1177/0002764291034006007