Research About Magazines Appearing in "Journalism Quarterly"

Three methods are used to examine US magazine research: (1) a content analysis of such research appearing in Journalism Quarterly from 1964 through 1983; (2) a field analysis; & (3) analysis of the questionnaire responses of 40 members of the Assoc for Education in Journalism & Mass Communic...

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Bibliographic Details
Published in:Journalism quarterly 1987-03, Vol.64 (1), p.178-182
Main Author: Gerlach, Peter
Format: Article
Language:English
Subjects:
Content Analysis
Data Collection
Citations: Items that cite this one
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Summary:Three methods are used to examine US magazine research: (1) a content analysis of such research appearing in Journalism Quarterly from 1964 through 1983; (2) a field analysis; & (3) analysis of the questionnaire responses of 40 members of the Assoc for Education in Journalism & Mass Communication who had published articles about magazine research in Journalism Quarterly. A comparison of the findings reveals some weak points in research about magazines. Modified AA
ISSN:1077-6990
0196-3031
2161-430X
DOI:10.1177/107769908706400125