Organizational Vision and Visionary Organizations

This article presents a framework for understanding organizational vision. "Vision" is a term frequently used by academics and practicing managers, but there has been a scarcity of clear concepts and useful tools—in short, the absence of a coherent conceptual framework. This article develo...

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Bibliographic Details
Published in:California management review 1991-10, Vol.34 (1), p.30-52
Main Authors: Collins, James C., Porras, Jerry I.
Format: Article
Language:English
Subjects:
Automobile manufacturers
Business
Business management
Business structures
Chief executive officers
Competitive advantage
Consumer goods industries
Corporate culture
Corporate objectives
Corporate Organization
Corporations
Long term planning
Management
Manycompanies
Mission statements
Organization
Organizations
Role models
Spiritual belief systems
Start up firms
Strategic planning
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Summary:This article presents a framework for understanding organizational vision. "Vision" is a term frequently used by academics and practicing managers, but there has been a scarcity of clear concepts and useful tools—in short, the absence of a coherent conceptual framework. This article develops a framework that removes the fuzziness surrounding the topic of vision yet at the same time preserves the magic—the spark—that is an essential quality of vision.
ISSN:0008-1256
2162-8564
DOI:10.2307/41166682