Evaluations of Electoral Posters, Using a Semantic Differential Scale [Pilot Application in the Municipal and Autonomous Elections in Madrid, 1983]

An analysis of semantic differential scale data from 17 F & 17 M students (average age 23) at Madrid U, Spain, who had declared leftist voting intentions in a previous questionnaire, in response to 25 slides of election posters used by 7 different political parties in the ongoing (1983) local el...

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Bibliographic Details
Published in:Revista internacional de sociología 1987-10, Vol.45 (4), p.713-729
Main Authors: Moreno Jimenez, Bernardo, Jimenez, Alfonso, Lopez Perez, Jesus, Mallo Carrera, Maria Jose
Format: Article
Language:Spanish
Subjects:
Advertising
College Students
Political Attitudes
Political Ideologies
Spain
Voters
Voting Behavior
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Summary:An analysis of semantic differential scale data from 17 F & 17 M students (average age 23) at Madrid U, Spain, who had declared leftist voting intentions in a previous questionnaire, in response to 25 slides of election posters used by 7 different political parties in the ongoing (1983) local election campaign. Results show how political ideology determines Ss' perceptions & evaluations of electoral posters, although there seemed to be a greater degree of objective discrimination concerning the posters of those parties without voter representation among the Ss. 3 Tables, 2 Figures, 44 References. Modified HA
ISSN:0034-9712