Methods for Large-Scale Surveys and Experiments

One of the most visible contributions of the social sciences to modern society has been the methodology of survey research, in which a sample of the population is studied. In gathering information, political pollsters, market researchers, & government agencies all rely on techniques that have be...

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Bibliographic Details
Published in:Sociological methodology 1983-01, Vol.14, p.1-71
Main Author: Tanur, Judith M.
Format: Article
Language:English
Subjects:
Administrative records
Computer assisted telephone interviews
Experiment design
Experimentation
Labor force surveys
Longitudinal studies
Methodology/Methodologies/ Methodological (see also Method)
Patient confidentiality
Social surveys
Survey research
Survey sampling
Telephones
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Summary:One of the most visible contributions of the social sciences to modern society has been the methodology of survey research, in which a sample of the population is studied. In gathering information, political pollsters, market researchers, & government agencies all rely on techniques that have been devised, applied, & then refined by social scientists & statisticians. Virtually every important policy decision, whether it is made by a corporation or by a federal agency, requires systematically collected information. Here, recent advances in the designs, measurement, & analysis procedures employed in large-scale surveys & social policy experiments are described, suggesting that far from being a stable set of known tools, survey methodology is an active research field that provides continual benefits in the form of usable knowledge. 155 References. Modified AA.
ISSN:0081-1750
1467-9531
DOI:10.2307/270902