Platforms, media and voters

The paper presents data on party platforms, political communication and public opinion in the 1996 Italian election campaign. It is shown that the electoral platforms of the two major coalitions were largely overlapping, except for some economic and social issues. The centre–right coalition seemed m...

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Bibliographic Details
Published in:European journal of political research 1998-08, Vol.34 (1), p.105-119
Main Authors: Sani, Giacomo, Segatti, Paolo
Format: Article
Language:English
Subjects:
Elections
Electoral results
Italy
Mass Media
MASS MEDIA (NEWSPAPERS, MAGAZINES, TV, RADIO, ETC.)
Media
Parliamentary elections
Platform
POLITICAL CAMPAIGNS
Political communication
Political Parties
POLITICAL PARTY PLATFORM
PUBLIC OPINION
TELEVISION
Voters
Voting
Voting behaviour
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Summary:The paper presents data on party platforms, political communication and public opinion in the 1996 Italian election campaign. It is shown that the electoral platforms of the two major coalitions were largely overlapping, except for some economic and social issues. The centre–right coalition seemed more inclined to adopt pro–market policies, while the platform of the Ulivo coalition was more oriented toward a social partnership approach. In the month before the elections, policy issues were discussed on television more extensively than political issues. Public and private networks covered the 1996 election campaign at the same level as in 1994 and to some extent with the same bias. Voting intentions seem to have remained stable prior to and during the electoral campaign.
ISSN:0304-4130
1475-6765
DOI:10.1111/1475-6765.00400