Prime-Time Television and Gender-Role Behavior

This article presents a strategy for examining the interaction of females and males on prime-time commercial network television. The strategy employs a simplified version of Bales' Interaction Process Analysis. The methodology has been taught to students who have used it to assess the extent of...

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Bibliographic Details
Published in:Teaching sociology 1983-04, Vol.10 (3), p.371-388
Main Authors: Hess, Donna J., Grant, Geoffrey W.
Format: Article
Language:English
Subjects:
Bales Interaction Process Analysis
Bales, R
Behavior/Behavioral
Females
Gender roles
Gender/Genders
Higher Education
Interaction
Interaction/Interactions/ Interactional/ Interactionalist/ Interactionalism/ Interactive
Introductory Courses
Males
Mass media
Men
Observational research
Role/Roles
Sex Bias
Sex Stereotypes
Social interaction
Sociology
Television
Television commercials
Television networks
Television programs
Television studies
Television/Televised
Womens studies
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Description
Summary:This article presents a strategy for examining the interaction of females and males on prime-time commercial network television. The strategy employs a simplified version of Bales' Interaction Process Analysis. The methodology has been taught to students who have used it to assess the extent of gender-role stereotyping on television. Use of this strategy and resulting data are discussed for a course on gender roles and an introductory sociology course.
ISSN:0092-055X
DOI:10.2307/1317366