Polling and the Press: The Clash of Institutional Imperatives

With the dramatic growth of public opinion research which has occurred over the past two decades has come a greatly expanded relationship between polling and the news media. This press-polling connection has been a problematic one as the requirements and perspectives of the two institutions have cla...

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Bibliographic Details
Published in:Public opinion quarterly 1980-01, Vol.44 (4), p.574-584
Main Author: Ladd, Everett Carll
Format: Article
Language:English
Subjects:
Democracy
Journalism
Media/Medium
News
News media
Opinion polls
Political candidates
Political parties
Poll/Polls
Polls
Public opinion
Survey research
United States/US
Voter registration
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Description
Summary:With the dramatic growth of public opinion research which has occurred over the past two decades has come a greatly expanded relationship between polling and the news media. This press-polling connection has been a problematic one as the requirements and perspectives of the two institutions have clashed. This article describes the role of each of these institutions in our democratic society and their relationship with each other, and discusses the problems—their causes, consequences, prognoses, and possible remedies.
ISSN:0033-362X
1537-5331
DOI:10.1086/268625