Strategies of Effective New Product Team Leaders

Most leaders of new product teams are aware of the complexity of the problem they confront and the changes that must occur before cross-functional teamwork can accelerate new product development processes. Most know, for instance, that promoting cross-functional thinking, collaborative decision maki...

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Bibliographic Details
Published in:California management review 2000, Vol.42 (2), p.34-51
Main Authors: Jassawalla, Avan R., Sashittal, Hemant C.
Format: Article
Language:English
Subjects:
Collaboration
Corporate Strategy
Corporations
Decision making
Design engineering
Economic behaviour
Effectiveness
Functional groups
Group decision making
Group facilitation
Leaders
Leadership
Learning
Management
Management principles
New products
Organizational behavior
Product development
Product innovation
Product management
Production
Social interaction
Strategy
Teamwork
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Summary:Most leaders of new product teams are aware of the complexity of the problem they confront and the changes that must occur before cross-functional teamwork can accelerate new product development processes. Most know, for instance, that promoting cross-functional thinking, collaborative decision making, and concurrent organization of new product workflow are advantageous. Only a select few, however, consistently act on these insights and affect meaningful changes. The differences between more and less effective leaders lies less in what they espouse or profess and more in the process by which they learn and form new visions and develop new ways of defining their behaviors.
ISSN:0008-1256
2162-8564
DOI:10.2307/41166031