Perceived conduct and professional ethics among marketing faculty

Data were collected via a mail survey of the educator membership (N = 742) of the American Marketing Assoc regarding beliefs about both the frequency of occurrence & severity of 59 ethical issues facing marketing faculty. Ways these beliefs varied by faculty rank & size & type of school...

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1990-07, Vol.18 (3), p.185-197
Main Authors: Mason, J Barry, Bearden, William O, Richardson, Lynne Davis
Format: Article
Language:English
Subjects:
College Faculty
Marketing
Professional Ethics
United States of America
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Summary:Data were collected via a mail survey of the educator membership (N = 742) of the American Marketing Assoc regarding beliefs about both the frequency of occurrence & severity of 59 ethical issues facing marketing faculty. Ways these beliefs varied by faculty rank & size & type of school are discussed, & implications are drawn for both the improvement of marketing education & for future research. 8 Tables, 60 References. Adapted from the source document.
ISSN:0092-0703
1552-7824
DOI:10.1007/BF02726470