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Toward a Reconceptualization of Attitude-Behavior Consistency

The attitude-behavior relationship has had a prominent place in social and behavioral science for more than a half-century. The initial expectations of strong asymmetrical causality have not been borne out, and contemporary research suggests that attitude-behavior consistency is a highly complex phe...

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Bibliographic Details
Published in:Social psychology quarterly 1992-06, Vol.55 (2), p.205-216
Main Authors: McBroom, William H., Reed, Fred W.
Format: Article
Language:English
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Summary:The attitude-behavior relationship has had a prominent place in social and behavioral science for more than a half-century. The initial expectations of strong asymmetrical causality have not been borne out, and contemporary research suggests that attitude-behavior consistency is a highly complex phenomenon. This paper undertakes a conceptual analysis based on the simplest longitudinal case in order to make explicit some overlooked features of the attitude-behavior relationship. Empirical examples are presented, and problems for further work are proposed.
ISSN:0190-2725
1939-8999
DOI:10.2307/2786946