This is the Partnership for a Drug-Free America: Any Questions?

The paper examines the impact and possible unintended side effects of the privately sponsored Partnership for a Drug-Free America (PDFA) media campaign to reduce illicit drug abuse. The paper describes the history, goals, organization, production processes, and process and outcome evaluations of the...

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Bibliographic Details
Published in:Journal of drug issues 1998-04, Vol.28 (2), p.329-356
Main Authors: Buchanan, David R., Wallack, Lawrence
Format: Article
Language:English
Subjects:
Advertisements
Advertising campaigns
Campaigns
Drug Abuse
Drug prevention
Information Dissemination
Mass media
Mass Media Effects
Prevention
Program Evaluation
Program Implementation
Social Policy
United States of America
USA
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Summary:The paper examines the impact and possible unintended side effects of the privately sponsored Partnership for a Drug-Free America (PDFA) media campaign to reduce illicit drug abuse. The paper describes the history, goals, organization, production processes, and process and outcome evaluations of the PDFA advertising campaign. It also reviews major criticisms that have been leveled at the PDFA campaign, including its dissemination of false information, the narrow scope of its message, a number of unintended iatrogenic side-effects, potential conflicts of interest arising from the sources of its funding, and the agenda-setting function of the PDFA campaign in defining which drugs are dangerous and how the attendant problems should be addressed.
ISSN:0022-0426
1945-1369
DOI:10.1177/002204269802800204