The State of Media Ownership and Media Markets: Competition or Concentration and Why Should We Care?

• Published in: Sociology compass 2008-01, Vol.2 (1), p.34-47
• Main Author: Winseck, Dwayne
• Format: Article
• Language: English
• Subjects: Competition; Markets; Mass Media; Ownership; Technology
• ISSN: 1751-9020; 1751-9020
• DOI: 10.1111/j.1751-9020.2007.00061.x

This article presents a global overview of the state of communications media ownership and markets. The primary issue at stake is whether or not markets and ownership are becoming more or less concentrated. After reviewing contrasting views on this issue, I suggest that the question turns on whether or not we consider ‘numerical diversity’ (the number of channels available in any given area) versus ‘source diversity’ (a measure of the number of media owners in any given area). Drawing on recent data I suggest that while there is undoubtably greater ‘numerical diversity’, we are seeing – within countries, regionally and globally – greater concentration at the level of ‘source diversity’. While new media, especially the Internet, open up unprecedented opportunities for people to access and distribute information, the emergence of a powerful nexus between both ‘old’ and ‘new’ media means that the character of media ownership and markets still matters greatly. This nexus of ownership and market power spans different segments of the media and is qualitatively different from previous times. These factors have an important influence on the evolution of media technologies and markets, the work of media professionals and the character of information and media content.