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Goal Contagion: Perceiving Is for Pursuing

Six studies examined the goal contagion hypothesis, which claims that individuals may automatically adopt and pursue a goal that is implied by another person's behavior. Participants were briefly exposed to behavioral information implying a specific goal and were then given the opportunity to a...

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Published in:	Journal of personality and social psychology 2004-07, Vol.87 (1), p.23-37
Main Authors:	Aarts, Henk, Gollwitzer, Peter M, Hassin, Ran R
Format:	Article
Language:	English
Subjects:	Adult Attention Automatism Biological and medical sciences Contagion Female Fundamental and applied biological sciences. Psychology Goals Human Human behaviour Humans Imitative Behavior Male Motivation Perception Perceptions Personality. Affectivity Pilot Projects Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social Behavior Social Perception Social psychology Stimulus Parameters Theories
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creator	Aarts, Henk Gollwitzer, Peter M Hassin, Ran R
description	Six studies examined the goal contagion hypothesis, which claims that individuals may automatically adopt and pursue a goal that is implied by another person's behavior. Participants were briefly exposed to behavioral information implying a specific goal and were then given the opportunity to act on the goal in a different way and context. Studies 1-3 established the goal contagion phenomenon by showing that the behavioral consequences of goal contagion possess features of goal directedness: (a) They are affected by goal strength, (b) they have the quality of goal appropriateness, and (c) they are characterized by persistence. Studies 4-6 show that people do not automatically adopt goals when the observed goal pursuit is conducted in an unacceptable manner, because the goal will then be perceived as unattractive. The results are discussed in the context of recent research on automatic goal pursuits.
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source	Applied Social Sciences Index & Abstracts (ASSIA); International Bibliography of the Social Sciences (IBSS); Sociological Abstracts; EBSCOhost APA PsycARTICLES
subjects	Adult Attention Automatism Biological and medical sciences Contagion Female Fundamental and applied biological sciences. Psychology Goals Human Human behaviour Humans Imitative Behavior Male Motivation Perception Perceptions Personality. Affectivity Pilot Projects Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social Behavior Social Perception Social psychology Stimulus Parameters Theories
title	Goal Contagion: Perceiving Is for Pursuing
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