Targeting Misperceptions of Descriptive Drinking Norms: Efficacy of a Computer-Delivered Personalized Normative Feedback Intervention

The authors evaluated the efficacy of a computer-delivered personalized normative feedback intervention in reducing alcohol consumption among heavy-drinking college students. Participants included 252 students who were randomly assigned to an intervention or control group following a baseline assess...

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Bibliographic Details
Published in:Journal of consulting and clinical psychology 2004-06, Vol.72 (3), p.434-447
Main Authors: Neighbors, Clayton, Larimer, Mary E, Lewis, Melissa A
Format: Article
Language:English
Subjects:
Adult
Alcohol
Alcohol Abuse
Alcohol Drinking - prevention & control
Alcohol Use
Attitude
Attitude Change
Biological and medical sciences
Clinical psychology
College Students
Colleges
Computer Applications
Computer Assisted Instruction
Computerized information systems
Consumption
Desintoxication. Drug withdrawal
Drinking
Feedback
Female
Follow-Up Studies
Heavy drinking
Human
Humans
Intervention
Interventions
Male
Measurement
Medical sciences
Misconceptions
Normative data
Norms
Perception
Perceptions
Program Effectiveness
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychopathology. Psychiatry
Social Drinking
Social Norms
Social Perception
Student Behavior
Students
Therapy, Computer-Assisted - instrumentation
Treatments
USA
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Summary:The authors evaluated the efficacy of a computer-delivered personalized normative feedback intervention in reducing alcohol consumption among heavy-drinking college students. Participants included 252 students who were randomly assigned to an intervention or control group following a baseline assessment. Immediately after completing measures of reasons for drinking, perceived norms, and drinking behavior, participants in the intervention condition were provided with computerized information detailing their own drinking behavior, their perceptions of typical student drinking, and actual typical student drinking. Results indicated that normative feedback was effective in changing perceived norms and alcohol consumption at 3- and 6-month follow-up assessments. In addition, the intervention was somewhat more effective at 3-month follow-up among participants who drank more for social reasons.
ISSN:0022-006X
1939-2117
DOI:10.1037/0022-006X.72.3.434