Observational Study in Ten Beauty Salons: Results Informing Development of the North Carolina BEAUTY and Health Project

Researchers from the North Carolina BEAUTY and Health Project conducted an observational study in 10 North Carolina beauty salons to gain insight into naturally occurring conversations between cosmetologists and customers, and to assess features of the salon environment that might be used to inform...

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Bibliographic Details
Published in:Health education & behavior 2004-12, Vol.31 (6), p.790-807
Main Authors: Solomon, Felicia M., Linnan, Laura A., Wasilewski, Yvonne, Lee, Ann Marie, Katz, Mira L., Yang, Jingzhen
Format: Article
Language:English
Subjects:
Adult
Beauty Culture
Beauty salons
Biological and medical sciences
Black or African American
Black People - education
Cancer
Cosmetology
Empathy
Female
Health Behavior
Health Education
Health Knowledge, Attitudes, Practice
Health Promotion
Helping Relationship
Humans
Interpersonal Relations
Intervention
Male
Medical sciences
Miscellaneous
North Carolina
Observation
Observational Learning
Physical Environment
Public health
Public health. Hygiene
Public health. Hygiene-occupational medicine
Role
Self Disclosure
Social Environment
Social Support Groups
Speech Communication
White People - education
Work Environment
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Summary:Researchers from the North Carolina BEAUTY and Health Project conducted an observational study in 10 North Carolina beauty salons to gain insight into naturally occurring conversations between cosmetologists and customers, and to assess features of the salon environment that might be used to inform the development of salon-based health promotion interventions. Results revealed that the social environment of a salon is a place where cosmetologists and customers talk openly about many subjects, including health. Information, advice, appraisal, humor, and empathy are typically shared in these health conversations. Several features of the physical environment of the salon may be mobilized to support health—access to healthy foods, snacks, and beverages; smoking restrictions; and availability of print or video materials, signs, or displays that include healthy messages. Implications for planning salon-based health promotion interventions—including the training of licensed cosmetologists to deliver health messages—are discussed in light of these findings.
ISSN:1090-1981
1552-6127
DOI:10.1177/1090198104264176