Mind over chocolate

While the idea isn't new--cultures like the Navajo have been doing it for centuries--for-profit companies in the U.S. and Canada are catching on, infusing products with good vibes through meditation, prayer and even music. Since 2006, California company H[subscript 2]Om has sold water infused w...

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Bibliographic Details
Published in:Time (Chicago, Ill.) Ill.), 2009-04, Vol.173 (13), p.58-58
Main Author: Kornfeld, Alana B Elias
Format: Magazinearticle
Language:English
Subjects:
Beverages
Cacao
Consumer health
Food processing industry
Humans
Meditation
Mind-Body Relations, Metaphysical
Prayer
Spirituality
Online Access:Get full text
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Summary:While the idea isn't new--cultures like the Navajo have been doing it for centuries--for-profit companies in the U.S. and Canada are catching on, infusing products with good vibes through meditation, prayer and even music. Since 2006, California company H[subscript 2]Om has sold water infused with wishes for "love," "joy" and "perfect health" via the words, symbols and colors on the label (which "create a specific vibratory frequency," according to co-founder Sandy Fox) and the restorative music played at their bottling warehouse.
ISSN:0040-781X
2169-1665