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Beef customer satisfaction: USDA quality grade and marination effects on consumer evaluations of top round steaks

An in-home beef study evaluated consumer ratings of top round steaks (semimembranosus) as influenced by USDA quality grade (top Choice or high Select), city (Chicago or Philadelphia), consumer segment (beef loyalists = heavy consumers of beef; budget rotators = cost-driven and split meat consumption...

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Published in:Journal of animal science 2005-03, Vol.83 (3), p.662-670
Main Authors: Behrends, J. M, Goodson, K. J, Koohmaraie, M, Shackelford, S. D, Wheeler, T. L, Morgan, W. W, Reagan, J. O, Gwartney, B. L, Wise, J. W, Savell, J. W
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container_issue 3
container_start_page 662
container_title Journal of animal science
container_volume 83
creator Behrends, J. M
Goodson, K. J
Koohmaraie, M
Shackelford, S. D
Wheeler, T. L
Morgan, W. W
Reagan, J. O
Gwartney, B. L
Wise, J. W
Savell, J. W
description An in-home beef study evaluated consumer ratings of top round steaks (semimembranosus) as influenced by USDA quality grade (top Choice or high Select), city (Chicago or Philadelphia), consumer segment (beef loyalists = heavy consumers of beef; budget rotators = cost-driven and split meat consumption between beef and chicken; and variety rotators = higher incomes and education and split meat consumption among beef, poultry, and other foods), degree of doneness, cooking method, and marination. Consumers evaluated each steak for overall like, tenderness, juiciness, flavor like, and flavor amount using 10-point scales (1 = dislike extremely, not at all tender, not at all juicy, dislike extremely, and none at all to 10 = like extremely, extremely tender, extremely juicy, like extremely, and an extreme amount of flavor, respectively). Quality grade affected several consumer sensory traits, with top Choice receiving higher (P
doi_str_mv 10.2527/2005.833662x
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M ; Goodson, K. J ; Koohmaraie, M ; Shackelford, S. D ; Wheeler, T. L ; Morgan, W. W ; Reagan, J. O ; Gwartney, B. L ; Wise, J. W ; Savell, J. W</creator><creatorcontrib>Behrends, J. M ; Goodson, K. J ; Koohmaraie, M ; Shackelford, S. D ; Wheeler, T. L ; Morgan, W. W ; Reagan, J. O ; Gwartney, B. L ; Wise, J. W ; Savell, J. W</creatorcontrib><description><![CDATA[An in-home beef study evaluated consumer ratings of top round steaks (semimembranosus) as influenced by USDA quality grade (top Choice or high Select), city (Chicago or Philadelphia), consumer segment (beef loyalists = heavy consumers of beef; budget rotators = cost-driven and split meat consumption between beef and chicken; and variety rotators = higher incomes and education and split meat consumption among beef, poultry, and other foods), degree of doneness, cooking method, and marination. Consumers evaluated each steak for overall like, tenderness, juiciness, flavor like, and flavor amount using 10-point scales (1 = dislike extremely, not at all tender, not at all juicy, dislike extremely, and none at all to 10 = like extremely, extremely tender, extremely juicy, like extremely, and an extreme amount of flavor, respectively). Quality grade affected several consumer sensory traits, with top Choice receiving higher (P </= 0.004) tenderness, juiciness, and flavor like scores than high Select. Consumers in Chicago rated steaks cooked "medium and less" higher for overall like, tenderness, juiciness, flavor like, and flavor amount than those in Philadelphia (city x degree of doneness; P </= 0.020). Steaks braised by customers in Philadelphia received among the highest scores for overall like, tenderness, juiciness, flavor like, and flavor amount compared with any cooking method used by customers in Chicago (cooking method x city; P </= 0.026). Overall like and flavor amount ratings were least (P < 0.05) for steaks that were marinated and cooked to "medium and less" degree of doneness (marination x degree of doneness; P </= 0.014). Braised steaks received among the highest values for overall like, tenderness, juiciness, flavor like, and flavor amount when cooked to "medium and less" or "medium well and more" (cooking method x degree of doneness; P </= 0.008). Correlation and stepwise regression analysis indicated that flavor like was pivotal in customers' satisfaction with top round steaks, and was the sensory trait most highly correlated to overall like, followed by tenderness, flavor amount, and juiciness. Preparation of top round steaks was crucial in consumers' likes and dislikes, and by improving flavor, higher consumer satisfaction may be achieved.]]></description><identifier>ISSN: 0021-8812</identifier><identifier>EISSN: 1525-3163</identifier><identifier>DOI: 10.2527/2005.833662x</identifier><identifier>PMID: 15705763</identifier><language>eng</language><publisher>Savoy, IL: Am Soc Animal Sci</publisher><subject>Animal productions ; Animals ; beef ; beef quality ; Biological and medical sciences ; Cattle ; Chicago ; Consumer Behavior ; consumer satisfaction ; Cooking - classification ; Cooking - methods ; Cooking - standards ; cooking quality ; flavor ; Food Handling - methods ; Food industries ; Fundamental and applied biological sciences. Psychology ; juiciness ; marinating ; Meat - classification ; Meat - economics ; Meat - standards ; Meat and meat product industries ; meat grades ; meat tenderness ; palatability ; Philadelphia ; Regression Analysis ; Statistics as Topic ; steaks ; Taste ; Terrestrial animal productions ; United States ; United States Department of Agriculture - standards ; Vertebrates</subject><ispartof>Journal of animal science, 2005-03, Vol.83 (3), p.662-670</ispartof><rights>2005 INIST-CNRS</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27923,27924</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&amp;idt=16558973$$DView record in Pascal Francis$$Hfree_for_read</backlink><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/15705763$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Behrends, J. M</creatorcontrib><creatorcontrib>Goodson, K. J</creatorcontrib><creatorcontrib>Koohmaraie, M</creatorcontrib><creatorcontrib>Shackelford, S. D</creatorcontrib><creatorcontrib>Wheeler, T. L</creatorcontrib><creatorcontrib>Morgan, W. W</creatorcontrib><creatorcontrib>Reagan, J. O</creatorcontrib><creatorcontrib>Gwartney, B. L</creatorcontrib><creatorcontrib>Wise, J. W</creatorcontrib><creatorcontrib>Savell, J. W</creatorcontrib><title>Beef customer satisfaction: USDA quality grade and marination effects on consumer evaluations of top round steaks</title><title>Journal of animal science</title><addtitle>J Anim Sci</addtitle><description><![CDATA[An in-home beef study evaluated consumer ratings of top round steaks (semimembranosus) as influenced by USDA quality grade (top Choice or high Select), city (Chicago or Philadelphia), consumer segment (beef loyalists = heavy consumers of beef; budget rotators = cost-driven and split meat consumption between beef and chicken; and variety rotators = higher incomes and education and split meat consumption among beef, poultry, and other foods), degree of doneness, cooking method, and marination. Consumers evaluated each steak for overall like, tenderness, juiciness, flavor like, and flavor amount using 10-point scales (1 = dislike extremely, not at all tender, not at all juicy, dislike extremely, and none at all to 10 = like extremely, extremely tender, extremely juicy, like extremely, and an extreme amount of flavor, respectively). Quality grade affected several consumer sensory traits, with top Choice receiving higher (P </= 0.004) tenderness, juiciness, and flavor like scores than high Select. Consumers in Chicago rated steaks cooked "medium and less" higher for overall like, tenderness, juiciness, flavor like, and flavor amount than those in Philadelphia (city x degree of doneness; P </= 0.020). Steaks braised by customers in Philadelphia received among the highest scores for overall like, tenderness, juiciness, flavor like, and flavor amount compared with any cooking method used by customers in Chicago (cooking method x city; P </= 0.026). Overall like and flavor amount ratings were least (P < 0.05) for steaks that were marinated and cooked to "medium and less" degree of doneness (marination x degree of doneness; P </= 0.014). Braised steaks received among the highest values for overall like, tenderness, juiciness, flavor like, and flavor amount when cooked to "medium and less" or "medium well and more" (cooking method x degree of doneness; P </= 0.008). Correlation and stepwise regression analysis indicated that flavor like was pivotal in customers' satisfaction with top round steaks, and was the sensory trait most highly correlated to overall like, followed by tenderness, flavor amount, and juiciness. Preparation of top round steaks was crucial in consumers' likes and dislikes, and by improving flavor, higher consumer satisfaction may be achieved.]]></description><subject>Animal productions</subject><subject>Animals</subject><subject>beef</subject><subject>beef quality</subject><subject>Biological and medical sciences</subject><subject>Cattle</subject><subject>Chicago</subject><subject>Consumer Behavior</subject><subject>consumer satisfaction</subject><subject>Cooking - classification</subject><subject>Cooking - methods</subject><subject>Cooking - standards</subject><subject>cooking quality</subject><subject>flavor</subject><subject>Food Handling - methods</subject><subject>Food industries</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>juiciness</subject><subject>marinating</subject><subject>Meat - classification</subject><subject>Meat - economics</subject><subject>Meat - standards</subject><subject>Meat and meat product industries</subject><subject>meat grades</subject><subject>meat tenderness</subject><subject>palatability</subject><subject>Philadelphia</subject><subject>Regression Analysis</subject><subject>Statistics as Topic</subject><subject>steaks</subject><subject>Taste</subject><subject>Terrestrial animal productions</subject><subject>United States</subject><subject>United States Department of Agriculture - standards</subject><subject>Vertebrates</subject><issn>0021-8812</issn><issn>1525-3163</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><recordid>eNqF0TtvFDEUBWALgcgm0FGDG9JN8GP8okvCU4pEEba27nivNxPmsWt7gPx7HLIIOipb9ucj-5iQF5ydCSXMG8GYOrNSai1-PiIrroRqJNfyMVkxJnhjLRdH5DjnW8a4UE49JUdcGaaMliuyv0CMNCy5zCMmmqH0OUIo_Ty9pevrd-d0v8DQlzu6TbBBCtOGjpD6Ce4JxRgxlEzrNMxTXu4z8DsMy-_tuh5pmXc0zUs9lwvCt_yMPIkwZHx-GE_I-sP7r5efmqsvHz9fnl81UYq2NMqYTgWDupNRts610EYhkMXo6qsjqi4EkBo71ypgLYiotHU8bAxIpWWQJ-T0IXeX5v2CufixzwGHASacl-y1aYVsrfsvFEzZ2pWo8OUBLt2IG79Lfa3izv9ps4LXBwA5wBATTKHPf51Wyjrzj7vptzc_-oQ-jzAMNZb7W8hWeunrd1b36sFFmD1sU81aXwvGJWPO1jsp-Qv_F5pX</recordid><startdate>20050301</startdate><enddate>20050301</enddate><creator>Behrends, J. 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W</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Beef customer satisfaction: USDA quality grade and marination effects on consumer evaluations of top round steaks</atitle><jtitle>Journal of animal science</jtitle><addtitle>J Anim Sci</addtitle><date>2005-03-01</date><risdate>2005</risdate><volume>83</volume><issue>3</issue><spage>662</spage><epage>670</epage><pages>662-670</pages><issn>0021-8812</issn><eissn>1525-3163</eissn><abstract><![CDATA[An in-home beef study evaluated consumer ratings of top round steaks (semimembranosus) as influenced by USDA quality grade (top Choice or high Select), city (Chicago or Philadelphia), consumer segment (beef loyalists = heavy consumers of beef; budget rotators = cost-driven and split meat consumption between beef and chicken; and variety rotators = higher incomes and education and split meat consumption among beef, poultry, and other foods), degree of doneness, cooking method, and marination. Consumers evaluated each steak for overall like, tenderness, juiciness, flavor like, and flavor amount using 10-point scales (1 = dislike extremely, not at all tender, not at all juicy, dislike extremely, and none at all to 10 = like extremely, extremely tender, extremely juicy, like extremely, and an extreme amount of flavor, respectively). Quality grade affected several consumer sensory traits, with top Choice receiving higher (P </= 0.004) tenderness, juiciness, and flavor like scores than high Select. Consumers in Chicago rated steaks cooked "medium and less" higher for overall like, tenderness, juiciness, flavor like, and flavor amount than those in Philadelphia (city x degree of doneness; P </= 0.020). Steaks braised by customers in Philadelphia received among the highest scores for overall like, tenderness, juiciness, flavor like, and flavor amount compared with any cooking method used by customers in Chicago (cooking method x city; P </= 0.026). Overall like and flavor amount ratings were least (P < 0.05) for steaks that were marinated and cooked to "medium and less" degree of doneness (marination x degree of doneness; P </= 0.014). Braised steaks received among the highest values for overall like, tenderness, juiciness, flavor like, and flavor amount when cooked to "medium and less" or "medium well and more" (cooking method x degree of doneness; P </= 0.008). Correlation and stepwise regression analysis indicated that flavor like was pivotal in customers' satisfaction with top round steaks, and was the sensory trait most highly correlated to overall like, followed by tenderness, flavor amount, and juiciness. Preparation of top round steaks was crucial in consumers' likes and dislikes, and by improving flavor, higher consumer satisfaction may be achieved.]]></abstract><cop>Savoy, IL</cop><pub>Am Soc Animal Sci</pub><pmid>15705763</pmid><doi>10.2527/2005.833662x</doi><tpages>9</tpages></addata></record>
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identifier ISSN: 0021-8812
ispartof Journal of animal science, 2005-03, Vol.83 (3), p.662-670
issn 0021-8812
1525-3163
language eng
recordid cdi_proquest_miscellaneous_67423489
source Oxford Journals Online
subjects Animal productions
Animals
beef
beef quality
Biological and medical sciences
Cattle
Chicago
Consumer Behavior
consumer satisfaction
Cooking - classification
Cooking - methods
Cooking - standards
cooking quality
flavor
Food Handling - methods
Food industries
Fundamental and applied biological sciences. Psychology
juiciness
marinating
Meat - classification
Meat - economics
Meat - standards
Meat and meat product industries
meat grades
meat tenderness
palatability
Philadelphia
Regression Analysis
Statistics as Topic
steaks
Taste
Terrestrial animal productions
United States
United States Department of Agriculture - standards
Vertebrates
title Beef customer satisfaction: USDA quality grade and marination effects on consumer evaluations of top round steaks
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