Women's exposure to thin-and-beautiful media images: body image effects of media-ideal internalization and impact-reduction interventions

• Published in: Body image 2005-03, Vol.2 (1), p.74-80
• Main Authors: Yamamiya, Yuko, Cash, Thomas F, Melnyk, Susan E, Posavac, Heidi D, Posavac, Steven S
• Format: Article
• Language: English
• ISSN: 1740-1445; 1873-6807
• DOI: 10.1016/j.bodyim.2004.11.001

Exposure to media images of thin-and-beautiful women negatively affects the body image and mood states of young women. However, not all women are equally susceptible to these effects. The present experimental investigation with 123 young college women evaluated the moderating effects of the extent of internalization of media ideals. It also examined the preventative impact of two brief interventions (i.e., media literacy information with and without a dissonance-induction procedure). Results indicated that relative to a control group, the exposure to thin-and-beautiful media images adversely influenced the state body image of participants with high internalization levels. Media-literacy psychoeducation prior to the media exposure prevented this adverse effect. Adding a pre-exposure dissonance-induction procedure did not significantly enhance the preventative effects relative to psychoeducation alone. These results and their implications for the treatment and prevention of body image disturbances are discussed in the context of the empirical literature on the media's effects on body image.