How to trigger elaborate processing? A comment on Kunde, Kiesel, and Hoffmann (2003)

Recently, [Kunde, W., Kiesel, A., & Hoffmann, J. (2003). Conscious control over the content of unconscious cognition. Cognition, 88, 223–242] used a masked priming paradigm to argue that neither the ‘elaborate processing’ or the ‘evolving automaticity’ view can account for the processing of unco...

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Bibliographic Details
Published in:Cognition 2005-08, Vol.97 (1), p.89-97
Main Authors: Van Opstal, Filip, Reynvoet, Bert, Verguts, Tom
Format: Article
Language:English
Subjects:
Adult
Cognition
Cognitive Processes
Consciousness
Contextual
Cues
Experiments
Female
Hoffmann, Joachim
Humans
Influences
Information processing
Kiesel, Andrea
Kunde, W
Male
Masked
Mental Processes
Number
Numbers
Perceptual Masking
Priming
Schemata (Cognition)
Stimuli
Unconscious (Psychology)
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Summary:Recently, [Kunde, W., Kiesel, A., & Hoffmann, J. (2003). Conscious control over the content of unconscious cognition. Cognition, 88, 223–242] used a masked priming paradigm to argue that neither the ‘elaborate processing’ or the ‘evolving automaticity’ view can account for the processing of unconscious numerical stimuli. In our Experiment 1 we replicated [Kunde, W., Kiesel, A., & Hoffmann, J. (2003). Conscious control over the content of unconscious cognition. Cognition, 88, 223–242] Experiment 4 and show that with a less demanding mask than that used by Kunde et al., ‘elaborate processing’ can explain priming results given that there are side conditions to trigger elaborate processing of unconscious stimuli. The second experiment further explores this influence of the masks by increasing the relevance of the symbols by which the mask is composed. The results show that an increase in relevance of the mask is accompanied by a decrease in the priming effect, though there was no significant change in conscious awareness of the prime.
ISSN:0010-0277
1873-7838
DOI:10.1016/j.cognition.2004.12.011