The Single Category Implicit Association Test as a Measure of Implicit Social Cognition

The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains-soda brand preferences, self-esteem, and racial attitudes-the authors fou...

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Bibliographic Details
Published in:Journal of personality and social psychology 2006-07, Vol.91 (1), p.16-32
Main Authors: Karpinski, Andrew, Steinman, Ross B
Format: Article
Language:English
Subjects:
Adolescent
Adult
African Continental Ancestry Group - psychology
Association Learning
Associations
Associative Processes
Attitude
Attitudes
Awareness
Biological and medical sciences
Choice Behavior
Cognition & reasoning
Difference
Differences
European Continental Ancestry Group - psychology
Faking
Female
Fundamental and applied biological sciences. Psychology
Gender Identity
Human
Humans
Individual Differences
Individuality
Internal-External Control
Male
Personality Inventory - statistics & numerical data
Personality measurement
Preferences
Prejudice
Psychological tests
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Psychometrics
Psychometrics. Sociometry
Racial attitudes
Reproducibility of Results
Self Concept
Self-esteem
Single Category Implicit Association Test (SC-IAT)
Social attribution, perception and cognition
Social Behavior
Social Cognition
Social psychology
Students - psychology
Test Reliability
Test Validity
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Description
Summary:The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains-soda brand preferences, self-esteem, and racial attitudes-the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.
ISSN:0022-3514
1939-1315
DOI:10.1037/0022-3514.91.1.16