Use of Pirated Compact Discs on Four College Campuses: A Perspective from Theory of Planned Behavior

The Theory of Planned Behavior was chosen as the framework, assuming that college students are rational decision makers seeking to maximize economic gains in purchasing compact discs. A questionnaire was given to 450 students from four college campuses in the Kaohsiung area of Taiwan. Analyses showe...

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Bibliographic Details
Published in:Psychological reports 2007-10, Vol.101 (2), p.361-364
Main Authors: Chiang, Lichun, Huang, Ching-Yuan
Format: Article
Language:English
Subjects:
Adult
Compact Disks - legislation & jurisprudence
Compact Disks - utilization
Female
Humans
Male
Planning Techniques
Psychological Theory
Social Behavior
Students - statistics & numerical data
United States - epidemiology
Universities - statistics & numerical data
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Summary:The Theory of Planned Behavior was chosen as the framework, assuming that college students are rational decision makers seeking to maximize economic gains in purchasing compact discs. A questionnaire was given to 450 students from four college campuses in the Kaohsiung area of Taiwan. Analyses showed that the more positively rated the Behavioral Intention toward purchasing pirated music compact discs, the more likely the college students were to purchase them. Conversely, when Subjective Norms and Perceived Behavioral Control were higher, college students were less likely to make a purchase. Therefore, buying pirated compact discs was consistent with the premises for Attitude, Subjective Norms, and Behavioral Control.
ISSN:0033-2941
1558-691X
DOI:10.2466/pr0.101.2.361-364