Unraveling Social Categorization in the "Who Said What?" Paradigm

A multinomial model of the "Who said what?" paradigm ( S. E. Taylor, S. T. Fiske, N. J. Etcoff, & A. J. Ruderman, 1978 ) explains the pattern of participants' assignment errors by means of the joint operation of several processes. Specifically, memory for discussion statements, pe...

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Bibliographic Details
Published in:Journal of personality and social psychology 1998-11, Vol.75 (5), p.1155-1178
Main Authors: Klauer, Karl Christoph, Wegener, Ingo
Format: Article
Language:English
Subjects:
Adult
Attitudes
Biological and medical sciences
Classification
Decision Theory
Female
Fundamental and applied biological sciences. Psychology
Guessing
Human
Humans
Interpersonal Relations
Male
Mathematical Modeling
Memory
Mental Recall
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Set (Psychology)
Social attribution, perception and cognition
Social Categorization
Social Cognition
Social Perception
Social psychology
Speech Perception
Stereotyping
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Summary:A multinomial model of the "Who said what?" paradigm ( S. E. Taylor, S. T. Fiske, N. J. Etcoff, & A. J. Ruderman, 1978 ) explains the pattern of participants' assignment errors by means of the joint operation of several processes. Specifically, memory for discussion statements, person memory, category memory, and 3 different guessing processes can be accommodated by the model. The model's ability to disentangle these processes is validated in a series of 5 experiments. The model thereby enables a more refined use of the "Who said what?" paradigm in testing theories of social categorization. This is demonstrated in a 6th experiment in which the validated model is applied to the study of the effects of cognitive load on categorization.
ISSN:0022-3514
1939-1315
DOI:10.1037/0022-3514.75.5.1155