When impulses take over: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour

Recent theories in social psychology suggest that explicitly measured attitudes are particularly valuable for the prediction of deliberate, controlled behaviour. In contrast, implicitly measured attitudes are assumed to be more important for the prediction of less controlled, more impulsive behaviou...

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Bibliographic Details
Published in:British journal of social psychology 2008-09, Vol.47 (3), p.397-419
Main Authors: Friese, Malte, Hofmann, Wilhelm, Wänke, Michaela
Format: Article
Language:English
Subjects:
Adult
Advertising. Marketing. Consume behavior
Applied psychology
Attitude
Attitude Measures
Attitudes
Biological and medical sciences
Choice Behavior
Choices
Consumer Behavior
Consumption
Drinking Behavior
Feeding Practices
Female
Food
Food Preferences
Fundamental and applied biological sciences. Psychology
Human behaviour
Humans
Impulsive Behavior - psychology
Measurement
Methodology. Experimentation
Predictive Value of Tests
Prospective Studies
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Psychometrics. Statistics. Methodology
Regulation
Reproducibility of Results
Social Psychology
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Summary:Recent theories in social psychology suggest that explicitly measured attitudes are particularly valuable for the prediction of deliberate, controlled behaviour. In contrast, implicitly measured attitudes are assumed to be more important for the prediction of less controlled, more impulsive behaviour. Yet, conclusive evidence for the differential predictive validity of both measures is scarce. We hypothesized that limitations of different control resources would lead to functionally equivalent effects. In Study 1, cognitive capacity moderated the predictive validity of both explicit and implicit attitude measures in a choice task. Self‐regulatory resources led to similar patterns for eating (Study 2) and drinking behaviour (Study 3). In addition to the predictive validity of implicit and explicit attitude measures, in Study 3 we more closely investigated the relative contributions of explicitly measured attitudes and general restraint standards as two distinct, but complementing constructs that are dependent on control resources.
ISSN:0144-6665
2044-8309
DOI:10.1348/014466607X241540