The importance of the selection of the audiences and the organization of media events within public awareness strategies for tissue banks

• Published in: Cell and tissue banking 2008-12, Vol.9 (4), p.317-322
• Main Author: Morales Pedraza, Jorge
• Format: Article
• Language: English
• Subjects: Advertising campaigns; Anesthesia. Intensive care medicine. Transfusions. Cell therapy and gene therapy; Awareness; Biological and medical sciences; Biomedical and Life Sciences; Biomedicine; Blood & organ donations; Bone marrow, stem cells transplantation. Graft versus host reaction; Cell Biology; Communications Media; Health Education - organization & administration; Humans; Life Sciences; Medical sciences; Publicity; Skin & tissue grafts; Surgery (general aspects). Transplantations, organ and tissue grafts. Graft diseases; Tissue Banks - organization & administration; Transfusions. Complications. Transfusion reactions. Cell and gene therapy; Transplant Surgery
• ISSN: 1389-9333; 1573-6814
• DOI: 10.1007/s10561-008-9074-3

The main purpose of the International Atomic Energy Agency (IAEA) Public Awareness Strategies for Tissue Banks is to provide guidance on organizing and running awareness campaigns, in order to consolidate tissue banking activities. Within the IAEA Public Awareness Strategies for Tissue Banks, there are two important topics, which need to be singled out due to their importance for a successful public and professional awareness campaign. These are the selection of the audiences and the organization of media events within a Communication Strategy. The experience in the field of tissue banking in several countries has shown that interaction between the public, the professional health care staff, the media and the tissue bank personnel is essential if the activities of the banks are to be successful. It must be emphasized however, that any public and professional awareness strategy will not be successful, unless it is considered as part of an integrated system that is adopted by the concerned Government.