Web-Based Tailored Lifestyle Programs: Exploration of the Target Group's Interests and Implications for Practice

An important challenge in Web-based health promotion is to increase the reach of the target audience by taking the target groups' desires into consideration. Data from 505 members of a Dutch Internet panel (representative for Dutch Internet users) were used to asses the target group's inte...

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Bibliographic Details
Published in:Health promotion practice 2008-01, Vol.9 (1), p.82-92
Main Authors: Verheijden, Marieke W., Jans, Marielle P., Hildebrandt, Vincent H.
Format: Article
Language:English
Subjects:
Adolescent
Adult
Aged
Child
Consumer Behavior
Female
Health promotion
Health Promotion - organization & administration
Humans
Individualized programmes
Internet
Lifestyle
Male
Middle Aged
Netherlands
Risk Reduction Behavior
Surveys and Questionnaires
Web sites
Willingness to pay
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Summary:An important challenge in Web-based health promotion is to increase the reach of the target audience by taking the target groups' desires into consideration. Data from 505 members of a Dutch Internet panel (representative for Dutch Internet users) were used to asses the target group's interests and needs. 28% participated in Web-based tailored lifestyle programs, 57% expressed an interest in such programs, and 15% expressed no interest. Interest in Web-based programs was predominantly caused by a general interest in lifestyle and online tests. Participation in Web-based tailored lifestyle programs should not take more than 17 minutes per occasion. 84% were interested in follow-up testing after the initial participation. Responders were particularly interested in physical activity and nutrition. Hardly anyone was willing to pay for participation. The results from this study support the use of Web-based tailored lifestyle programs in behavior change efforts.
ISSN:1524-8399
1552-6372
DOI:10.1177/1524839906289515