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What makes an idea or discovery marketable—and approaches to maximize success

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Bibliographic Details
Published in:Surgery 2008-02, Vol.143 (2), p.161-164
Main Authors: Stoddard, Susan L., PhD, Danielsen, Andrew J., MS
Format: Article
Language:English
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ISSN:0039-6060
1532-7361
DOI:10.1016/j.surg.2007.11.005