Persistent effects of a message counter-marketing light cigarettes: Results of a randomized controlled trial

In a randomized, controlled trial, a national sample of smokers of Light cigarettes heard by telephone a “radio message” counter-marketing Light cigarettes. This message caused immediate changes in beliefs. Follow-up telephone interviews were done about 7 months later. The Message Group ( N=181) was...

Full description

Saved in:
Bibliographic Details
Published in:Addictive behaviors 2001-05, Vol.26 (3), p.447-452
Main Authors: Kozlowski, Lynn T, Palmer, Ray, Stine, Michele M, Strasser, Andrew A, Yost, Berwood A
Format: Article
Language:English
Subjects:
Addictive behaviors
Adult
Adult and adolescent clinical studies
Advertising as Topic
Biological and medical sciences
Consumer behavior
Female
Humans
Male
Marketing
Medical sciences
Middle Aged
Nicotine
Persuasive Communication
Prevention and actions
Psychology. Psychoanalysis. Psychiatry
Psychopathology. Psychiatry
Public health. Hygiene
Public health. Hygiene-occupational medicine
Randomized Controlled Trials as Topic
Smoking
Smoking - psychology
Smoking Cessation - psychology
Smoking Prevention
Specific populations (family, woman, child, elderly...)
Telephone
Time Factors
Tobacco
Tobacco smoking
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In a randomized, controlled trial, a national sample of smokers of Light cigarettes heard by telephone a “radio message” counter-marketing Light cigarettes. This message caused immediate changes in beliefs. Follow-up telephone interviews were done about 7 months later. The Message Group ( N=181) was more likely than the Control Group ( N=85) to report that (a) one Light equaled one Regular in tar yield to smokers, (b) Lights did not decrease health risks, and (c) they wanted to give up smoking ( P
ISSN:0306-4603
1873-6327
DOI:10.1016/S0306-4603(00)00111-8