Does tobacco marketing undermine the influence of recommended parenting in discouraging adolescents from smoking?

Objective: The tobacco industry contends that parenting practices, not marketing practices, are critical to youth smoking. Our objective was to examine whether tobacco-industry marketing practices undermine the protective effect of recommended authoritative parenting against adolescent smoking. Desi...

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Bibliographic Details
Published in:American journal of preventive medicine 2002-08, Vol.23 (2), p.73-81
Main Authors: Pierce, John P, Distefan, Janet M, Jackson, Christine, White, Martha M, Gilpin, Elizabeth A
Format: Article
Language:English
Subjects:
adolescence
Adolescent
Adolescent Behavior - psychology
advertising
Advertising as Topic
Authoritarianism
Child
Female
Follow-Up Studies
Health Education
Humans
Logistic Models
Male
Parent-Child Relations
Parenting
Sampling Studies
smoking
Smoking - psychology
Smoking Prevention
Tobacco Industry
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Summary:Objective: The tobacco industry contends that parenting practices, not marketing practices, are critical to youth smoking. Our objective was to examine whether tobacco-industry marketing practices undermine the protective effect of recommended authoritative parenting against adolescent smoking. Design and setting: Receptivity to tobacco advertising and promotions was assessed in 1996 from a representative sample of California adolescent never-smokers aged 12 to 14 years. A follow-up survey of 1641 of these adolescents was conducted in 1999 that included measures of the key components of authoritative parenting: parental responsiveness, monitoring, and limit setting. Main outcome measure: Smoking initiation in adolescents. Results: Adolescents in families with more-authoritative parents were half as likely to smoke by follow-up as adolescents in families with less-authoritative parents (20% vs 41%, p
ISSN:0749-3797
1873-2607
DOI:10.1016/S0749-3797(02)00459-2